Munchies recently made the jump from your traditional glazed donut shop to craft speciality donuts. Munchies approached Pennant Design Co. to create new branding that would match their recent transition.
As Munchies stepped into the world of craft specialty donuts, the branding leaned fully into that handmade spirit. The logo was intentionally designed with an organic, slightly imperfect feel, mirroring the artistry and care that goes into each donut. Nothing feels mass-produced. The textures, typography, and marks all reflect the same small-batch, made-from-scratch energy that defines their product.
