Grip it N’ Rip it approached Pennant Design Co. to create a brand and website that’s not only fun and inviting, but also supports their mission of making golf more accessible.
As a 24/7 self-service golf simulator facility, clarity and consistency across every touchpoint were essential. From messaging and branding to the website experience, everything needed to feel seamless, intuitive, and easy to navigate.
Beyond aesthetics, the project required solving a complex operational challenge: enabling customers to book sessions, securely access the building, and exit independently, all without on-site staff. With multiple systems and moving parts involved, the solution had to balance user experience, automation, and security to create a frictionless experience from start to finish.
To support a fully self-service, 24/7 experience, we implemented an automated smart lock system integrated with the website. When a customer completes a booking online, a unique PIN is instantly generated and activated for the exact duration of their reservation. Once the session ends, the PIN automatically expires, maintaining security without requiring any manual oversight. This process is powered by the website and fully automated workflows, really rad stuff.
This approach eliminated the need for staff-managed access, saving the client significant administrative time while creating a smooth customer experience.
The philosophy of the brand was built on terms you hear on the course. Grip it N' Rip it, Gonna hit a bomb, let the big dawg eat...The logo is a personification of a ball on a tee that doubles as a fuse being lit. This playful lightheartedness is at the core of the business and brand.
A major focus of the project was the website experience, which needed to function as the backbone of the business. The booking system was designed to be simple and intuitive, allowing customers to quickly reserve simulator time while quietly handling a number of complex processes behind the scenes. From scheduling and availability to automated access, the platform works to remove friction from the entire customer journey.
Alongside bookings, we developed a membership program that integrates directly with the website, creating a streamlined experience for repeat users while supporting consistent recurring revenue. Despite the technical complexity, maintaining a cohesive and aligned brand presence remained a priority, ensuring the interface, messaging, and visual identity all felt unified and easy to navigate.
Performance and visibility were key measures of success for this project. Within the first two months of launch, the website consistently attracted more than 350 unique visitors per month, establishing a strong traffic foundation for a highly niche, local business. During the same period, the brand’s social channels grew by over 300%, significantly increasing awareness and audience engagement.
This well-executed strategy translated directly into business results, generating more than 350+ bookings and over 30+ membership signups. Together, these systems created a consistent and predictable revenue stream, an essential factor in supporting the early growth and stability of a new small business
Over the first three months, the new website drove more than 450 booked appointments.
Nearly half of all website visitors converted into bookings, turning traffic into real customers.
Optimized for performance, the site loads in just two seconds, keeping users engaged from the first click.
