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Branding Questionnaire

Answer the follwing questions to the best of your ability.

Branding Questionnaire

Name of Business

What do you currently like about your brand identity?

What do you currently dislike about your brand identity?

What 3 words you want people to associate with your brand?

Is your brand Simple or Intricate?

Very Simple

Simple

Neutral

Intricate

Very Intricate

Is your brand Modern or Classic?

Very Classic

Classic

Neutral

Modern

Very Modern

Is your brand Fun or Serious?

Very Serious

Serious

Neutral

Fun

Very Fun

Do you have ideas for imagery that you want used to represent your brand?

Which of these types of Logo do you prefer?

Logo Type

Pictorial Mark

Abstract Mark

OTHER

Logotype - Typography based logo to represent your brand. Pictorial Mark - Uses imagery associated with your field of work that is literal to represent your brand. Abstract Mark- Uses abstract shapes & imagery to express an idea and convey emotions about your brand.

What are some brands you admire?

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